Product Strategy, Platform Definition & Claims Architecture
Align the consumer, occasion, product job, sensory identity, claims posture, package, channel, price, margin, and technical constraints before formula work becomes expensive.
- Product architecture
- SKU architecture
- Claims inventory and issue-spotting
- Preliminary COGS constraints
Why it matters: prevents an unstable or confusing product whose positioning, formula, package, and economics conflict.
Define the Product Before Building the Formula →